Wellcrafted Branded Partnerships


who we are



Wellcrafted BP is a boutique team of individuals dedicated to bringing together partners to create value, content, buzz, thought leadership, combined audience, trust or just straight additional markets or sales channels. Founded by an entertainment marketing and pop culture veteran and a pioneer of strategic partnership development in network & cable television, digital, corporate, government and NGO’s, we build creative partnerships that are crafted, negotiated, developed, and executed in a thoughtful, creative and beneficial way for all involved. Otherwise, they would not be Wellcrafted...



Ensuring A Great partnership



1) Overlapping Audiences

2) Shared Vision

3) Non-Competitive

4) Equal Desire for Mutual Success

5) Realistic Objectives

6) Partners Each Have Gives and Goals



Why partnership?



If it is clear what success means for the Partnership, the blueprint is easier to build for...why are we partnering?

* Brand Recognition

* Market Share

* Increased Visibility

* Inherited Reputation

* Validity

* Credibility

* Expanded Target Audience

* Increased Sales



ThougHT...
Influencer Partners vs. sponsoring



Influencer Marketing is finding ways to have a trusted person talk about or promote your product, brand, event or content.


The 4 most important traits an influencer must have to be a successful match for a brand.


* Credibility

* Overlapping Audience

* Engagement

* Skin In The Game


Without all 4, it is probably sponsorship!!! (and that's not bad - just call it what it is!!!)



Partnerships that are wellcrafted


Call us: 917-952-2071
email us



125 Riverside Drive, 5B, New York, NY 10024



Wellcrafted Branded partnerships